Does your restaurant need a brand or just a logo?

Many food businesses start with a clear idea of the menu, the space, the cooking style… but when it comes to branding, they think a logo is enough.

Spoiler: it's not enough.

Having a brand isn't about having a nice name or a modern logo. It's about having a clear, coherent identity that speaks volumes about who you are, even when you're not talking.

What does it mean to build a gastronomic brand?

• Narrative: What story are you telling? What makes you unique? What's your why?
• Tone: How do you speak? Are you warm, elegant, informal, or technical? That voice should be consistent across social media, in your letter, on the customer service page, and on the website.
• Aesthetics: Typography, colors, photographic style, tableware, decoration… everything communicates.

A strong brand achieves something that a logo alone cannot: being remembered, chosen, and recommended.

Quick Checklist

• Can your client recognize your style without seeing your name?
• Does the in-room experience match what you see on social media?
• Do you feel like your brand says everything you want to convey?

If you've been hesitant about any of these, maybe it's time to go beyond the logo and start building a meaningful brand.